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Fewer companies pre-release Super Bowl ads

Published: January 30, 2013 7:26 PM
By VERNE GAY  verne.gay@newsday.com

A screen shot of a new AXE Super

Photo credit: Video Grab | A screen shot of a new AXE Super Bowl ad that will air on Feb. 3.

Reversing a recent trend of pre-releasing Super Bowl commercials on YouTube, Facebook, Twitter and Tumblr, many advertisers have held back their spots this year.

Companies now want to maximize their ads' impact instead of frittering it away in the days leading up to the game, observers say.

"There has been a huge debate over whether to release the full ad before the game [because] you...

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