County to tourists: 'Meet Me in Westchester'

Originally published: June 20, 2012 1:26 PM
Updated: June 20, 2012 6:53 PM
By BETTY MING LIU betty.liu@cablevision.com

Photo credit: Nancy Siesel | Westchester County Executive Robert P. Astorino announces that tourism in Westchester grew by 8 percent in 2011 to $1.7 billion, at a news conference at Lyndhurst National Historic Trust. (June 20, 2012)

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People react to the new tourism marketing campaign

Westchester's new tourism campaign

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Miss Westchester Sarah Hreyo, 21, of Yonkers, and

New Westchester tourism campaign Rockefeller State Park in Tarrytown. (April 14, 2012)

Rockefeller State Park Numerous modern art works collected by former governor

Kykuit in Sleepy Hollow

Westchester County is rolling out a new tourism marketing campaign in July that is centered around the slogan "Meet Me in Westchester" in the hope of pumping up visitor spending.

The new $300,000 marketing effort will help build "a compelling destination image, really from the ground up, with limited resources," said Westchester County Executive Rob Astorino.

The local tourism industry...

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