IBM, others look to score big on gaming behavior
Photo credit: iStock | The concept of introducing gaming in corporate success is becoming more popular with IBM and other business in the Hudson Valley. (Nov. 14, 2012)
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IBM, CA and other global companies are setting out to prove that games are not child's play.
They are injecting badges, missions, avatars, leader boards and other elements from computer games into business relationships as a way of inspiring loyalty, building communities and molding behavior.
The widely used buzzword for the phenomenon is "gamification," but EMC social engagement manager...
